NO MATTER IS A STRATEGIC CONSULTANCY
Led By Katerina Simonova-Liggio
I work with founder-led brands navigating growth, change, or complexity. When business is moving but feels noisy, scattered, or misaligned, my role is to bring focus back to what truly matters.
MY BACKGROUND
My career has spanned brand-side, agency-side, editorial, and founder-side — a path that’s given me a rare, inside-out perspective on what it actually takes to grow a business.
I got my start in PR, marketing, and events for global legacy brands including LVMH, Playboy, and Yves Saint Laurent, before moving into creative direction, production, and brand building. That evolution led to editorial leadership as Editor-in-Chief of CREEM, a highly curated print publication and digital platform rooted in culture.
Over time, my focus shifted from storytelling alone to the systems and strategy behind sustainable growth.
I’ve held senior roles in beauty and wellness, including Director of Communications at MUN, a mission-driven luxury skincare brand, and Chief Marketing Officer at EVOLVh, an eco-luxe haircare company. My work refining digital ecosystems and marketing operations — while navigating real-world constraints — shaped how I approach growth today: thoughtfully, holistically, and with long-term impact in mind.
I’ve spent over 15 years working across disciplines and stages, which allows me to meet founders where they are — with context, acumen, and respect for the realities of running a business.
MY CURRENT FOCUS
Today, I work as a Strategic Growth Partner and Fractional CMO to a small number of founder-led brands, including Etalon Posture, Puzzle Makeup, and AllSwell Creative.
My role is not to add more tactics, tools, or noise. It’s to help founders clarify direction, align brand and marketing, and make fewer, better decisions that compound over time.
The work is deeply collaborative and grounded in trust.
HOW I WORK
I believe that strong strategy starts with discernment.
While I specialize in tech-stack-driven marketing infrastructure, tools are never the starting point. My work sits at the intersection of instinct and insight — blending data-informed thinking with human judgment, taste, and restraint.
I’m here to help founders build businesses that feel aligned, sustainable, and genuinely effective.
STRATEGY WITH SOUL
In an ever-evolving marketing landscape, “strategy with soul” is about integrity.
It’s the belief that growth doesn’t have to come at the expense of clarity, creativity, or humanity — and that the most meaningful progress often comes from slowing down just enough to make the right decisions.
This philosophy informs everything I do.
A NOTE ON AI: IT’S A POWERFUL SUPPORT TOOL (AND ONE I USE OFTEN), BUT IT CANNOT REPLACE EXPERIENCE, TASTE, OR TRUE DISCERNMENT.
WHO I WORK WITH
I work with a small number of clients at a time and choose partnerships carefully.
This work tends to be a strong fit for founders who:
are at a meaningful inflection point
are truly invested in their brand and business
value clarity, trust, and thoughtful decision-making
want a strategic partner, not just execution support
Selectivity allows me to be deeply effective with the clients I take on.
BEYOND THE WORK
I live in the Lower Hudson Valley just outside New York City with my husband, Chris, our toddler Luca, our baby Valentina, and our French bulldog, Quincy Jones.
Motherhood has sharpened my priorities, empathy, and perspective — making me a more thoughtful leader, clearer decision-maker, and stronger partner to the founders I work with.
Outside of client work, I’m also the co-founder of BSMNTPRTY, a creative project that merges my husband’s music background with my passion for world-building.
If this approach resonates and the timing feels right, I’d love to connect. I review every inquiry personally and will follow up if it feels like a strong mutual fit.
LET'S CONNECT-
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“Kat is a true growth partner across all parts of EVOLVh’s e-commerce marketing and tech stack. She has been able to scale her impact on our business for over 6 years now, and has helped us achieve 6 consecutive years of significant year over year growth!”
—BORIS OAK, FOUNDER & CEO @ EVOLVh HAIRCARE & RUVI BEAUTY
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“Kat is incredibly talented and the most well-rounded marketing professional I’ve ever worked with. She is very quick at both identifying a brand’s needs and her delivery of work and results. She's thoughtful and has the best intentions for her clients and their brands. I've known and worked with Kat since 2015, both full-time and on a freelance basis, and she's become a trusted and go-to partner. I recommend her to any brand in hopes that they can benefit from her unique talent.”
—MUNEMI IMAI, FOUNDER @ MUN SKINCARE
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"After working with Kat for about a year, I often find myself thinking, ‘What would Kat say?’ I had a vision to update, rebrand, and grow my business but didn’t know where to start—or how to let go of some control. With Kat’s support, I entrusted her with the process, and I couldn’t be happier.
She truly listens, understands my vision, and offers honest, strategic guidance. She’s fast, creative, and an absolute pleasure to work with. Every small business owner’s best-kept secret. Thank you, Kat!"
—SARAH MASS DAVID, FOUNDER & OWNER @ HOUSE OF 29
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“Relo is built on the strength of our partners, and collaborating with individuals like Kat helps drive us forward. We even created a case study that predominantly showcases Kat's efforts in introducing Relo to her client, EVOLVh, and then implementing it to drive results, which included a 26% increase in Klaviyo email campaign revenue in the first 30 days.”
—HARVEY HODD, CEO & CO-FOUNDER @ RELO
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“Kat is one of the best in the business. I hired Kat for branding and email marketing, and wow - I was truly impressed. Beyond just her skills – and trust me, she's got skills – she's the kind of person who stays calm no matter how crazy things get. Her energy just makes you want to go after everything. I seriously cannot recommend her enough. If you can work with her - do it!”
—JOY FENNELL, CREATIVE DIRECTOR & STRATEGIST
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“I worked together with Kat on lifecycle initiatives for EVOLVh, an e-commerce store using Klaviyo. She excelled at understanding what customers wanted and translating that into engaging, effective creative. I’d jump at the chance to work with her again, and I recommend her to anyone looking for a super sharp marketing consultant.”
—BRIAN SUN, LIFECYCLE MARKETING CONSULTANT & TRAINER
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“Kat is one of those rare individuals who is a creative with a business brain. She can conceive the concept for a D2C shoot one day and assess a tech stack the next -- which is the definition of rare in my book. I've known her for almost 10 years and had the pleasure of collaborating with her on several client projects. Kat delivers what she says and is a whole lot of fun to work with in the process.”
—KATHERINE DANESI, BUSINESS COACH + STRATEGIST
S H O P I F Y
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K L A V I Y O
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Y O T P O
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T A P C A R T
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R E B U Y
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U P T I M E
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T E R M L Y
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S K I O
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K N O
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A C C E S S I B E
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O C T A N E
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R E C H A R G E
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S H O P I F Y • K L A V I Y O • Y O T P O • T A P C A R T • R E B U Y • U P T I M E • T E R M L Y • S K I O • K N O • A C C E S S I B E • O C T A N E • R E C H A R G E •
Agency Partnerships
Select Clients
The New York Times
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Vogue
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WWD
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Goop
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Byrdie
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Harper's Bazaar
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Forbes
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Who What Wear
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Allure
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InStyle
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Refinery29
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Mind Body Green
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Vanity Fair
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Bustle
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CR
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The New York Times • Vogue • WWD • Goop • Byrdie • Harper's Bazaar • Forbes • Who What Wear • Allure • InStyle • Refinery29 • Mind Body Green • Vanity Fair • Bustle • CR •
CLIENTS FEATURED IN
READY FOR CLARITY?
If you’re a founder navigating growth, change, or a moment that feels misaligned, and this approach resonates, I’d love to hear from you.
I WORK WITH A LIMITED NUMBER OF CLIENTS AND REVIEW EVERY INQUIRY PERSONALLY.