Katerina Simonova-Liggio
STRATEGY WITH SOUL
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STRATEGY WITH SOUL ·
I partner with founder-led brands at moments of growth, change, or inflection.
When clarity matters most.
As a Strategic Growth Partner and Fractional CMO, I help founders focus their energy, align brand and marketing, and make fewer, better decisions that compound over time.
The work is high-level, deeply collaborative, and grounded in both instinct and insight — because growth isn’t just about scale. It’s about intention.
Select Clients
RAISE YOUR HAND IF…
→ You and/or your team are stretched thin. Bandwidth is a constant issue and things fall through the cracks.
→ You’re overwhelmed and decision fatigue makes it hard to differentiate real opportunities from the nice-to-haves.
→ You have trouble delegating and often end up just doing things yourself.
→ You don’t have systems in place.
→ You constantly worry whether you’re doing enough.
→ You know your business should be more successful, but you’re too in the weeds with day-to-day tasks and challenges to prioritize the bigger picture.
→ You can’t afford experienced experts so you and your team learn as you go and you’re not always confident in the processes or outcomes.
→ You're not paying enough attention to reporting, tracking, or milestones.
→ You face uncertainty about team expansion/potential hires.
→ You haven’t done branding or strategy exercises in the last 12+ months.
Let’s make your brand and everything
you do for it really MATTER.
HI. I’M KAT, AND I’M HERE TO HELP.
I’ve spent over 15 years working brand-side, agency-side, and founder-side, which means I understand what it takes to grow a business from the inside out.
Today, I partner with founder-led brands to bring clarity to moments of growth, change, and complexity — helping cut through noise and focus on what actually moves the business forward.
At the core of my work is intention, intuition, and integrity. Strategy with rigor, guided by discernment.
I work with a small number of clients at a time, choosing partnerships carefully based on values, alignment, and timing.
The New York Times
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Vogue
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WWD
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Goop
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Byrdie
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Harper's Bazaar
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Forbes
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Who What Wear
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Allure
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InStyle
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Refinery29
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Mind Body Green
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Vanity Fair
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Bustle
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CR
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The New York Times • Vogue • WWD • Goop • Byrdie • Harper's Bazaar • Forbes • Who What Wear • Allure • InStyle • Refinery29 • Mind Body Green • Vanity Fair • Bustle • CR •
CLIENTS FEATURED IN
TESTIMONIALS
“When I decided to relaunch Puzzle, I knew the brand needed more than a new look. It needed a real foundation, the kind that would hold up everything we were building toward. Kat came in and built that.
She led the full rebrand from the ground up, sharpening the positioning, giving the brand a visual identity that finally matched what Puzzle actually is, and delivering a website that doesn't just look good but works the way a site needs to work when your product requires education, not just a quick scroll and a checkout.
At the same time, she set up our full lifecycle infrastructure in Klaviyo. The email flows she built are the architecture behind every touchpoint we have with our customers before and after they buy. Getting that right from the start matters more than most people realize.
And she didn't stop at the launch. She put together a digital strategy across email, blog, and social, so every channel is connected and working toward the same thing. That kind of cohesion is hard to find. Most people hand you a deliverable and walk away. Kat handed us a system.
If you're building a brand and you need someone who can see the whole picture, from positioning to infrastructure to content strategy, she's the person I'd call.”
—Avital
Founder, Puzzle Makeup | Licensed Esthetician & Professional Makeup Artist
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“Kat is a true growth partner across all parts of EVOLVh’s e-commerce marketing and tech stack. She has been able to scale her impact on our business for over 6 years now, and has helped us achieve 6 consecutive years of significant year over year growth!”
—BORIS OAK, FOUNDER & CEO @ EVOLVh HAIRCARE & RUVI BEAUTY
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“Kat is incredibly talented and the most well-rounded marketing professional I’ve ever worked with. She is very quick at both identifying a brand’s needs and her delivery of work and results. She's thoughtful and has the best intentions for her clients and their brands. I've known and worked with Kat since 2015, both full-time and on a freelance basis, and she's become a trusted and go-to partner. I recommend her to any brand in hopes that they can benefit from her unique talent.”
—MUNEMI IMAI, FOUNDER @ MUN SKINCARE
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"After working with Kat for about a year, I often find myself thinking, ‘What would Kat say?’ I had a vision to update, rebrand, and grow my business but didn’t know where to start—or how to let go of some control. With Kat’s support, I entrusted her with the process, and I couldn’t be happier.
She truly listens, understands my vision, and offers honest, strategic guidance. She’s fast, creative, and an absolute pleasure to work with. Thank you, Kat!"
—SARAH MASS DAVID, FOUNDER & OWNER @ HOUSE OF 29
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“Relo is built on the strength of our partners, and collaborating with individuals like Kat helps drive us forward. We even created a case study that predominantly showcases Kat's efforts in introducing Relo to her client, EVOLVh, and then implementing it to drive results, which included a 26% increase in Klaviyo email campaign revenue in the first 30 days.”
—HARVEY HODD, CEO & CO-FOUNDER @ RELO
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“Kat is one of the best in the business. I hired Kat for branding and email marketing, and wow - I was truly impressed. Beyond just her skills – and trust me, she's got skills – she's the kind of person who stays calm no matter how crazy things get. Her energy just makes you want to go after everything. I seriously cannot recommend her enough. If you can work with her - do it!”
—JOY FENNELL, CREATIVE DIRECTOR & STRATEGIST
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“I worked together with Kat on lifecycle initiatives for EVOLVh, an e-commerce store using Klaviyo. She excelled at understanding what customers wanted and translating that into engaging, effective creative. I’d jump at the chance to work with her again, and I recommend her to anyone looking for a super sharp marketing consultant.”
—BRIAN SUN, LIFECYCLE MARKETING CONSULTANT & TRAINER
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“Kat is one of those rare individuals who is a creative with a business brain. She can conceive the concept for a D2C shoot one day and assess a tech stack the next -- which is the definition of rare in my book. I've known her for almost 10 years and had the pleasure of collaborating with her on several client projects. Kat delivers what she says and is a whole lot of fun to work with in the process.”
—KATHERINE DANESI, BUSINESS COACH + STRATEGIST
S H O P I F Y
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K L A V I Y O
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Y O T P O
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T A P C A R T
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R E B U Y
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U P T I M E
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T E R M L Y
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S K I O
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K N O
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A C C E S S I B E
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O C T A N E
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R E C H A R G E
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S H O P I F Y • K L A V I Y O • Y O T P O • T A P C A R T • R E B U Y • U P T I M E • T E R M L Y • S K I O • K N O • A C C E S S I B E • O C T A N E • R E C H A R G E •
Agency Partnerships
READY FOR CLARITY?
If you’re a founder navigating growth, change, or a moment that feels misaligned, and this approach resonates, I’d love to hear from you.
I WORK WITH A LIMITED NUMBER OF CLIENTS AND REVIEW EVERY INQUIRY PERSONALLY.