NO MATTER is a creative collective disguised as a consulting agency.

We're dedicated to bringing people together for projects that matter and specialize in branding, content, and promotional efforts for fashion, beauty, and lifestyle brands. 


Whatever your vision, we can match you with talent and resources to not only make it happen, but to make it matter. Above all, we value work that has artistic integrity and is morally, socially, and environmentally responsible and sustainable. Through these endeavors we’re fostering a creative community that demands more and compromises less.

Katerina Simonova, Founder & Creative Director

Based in Brooklyn, Katerina is a creative consultant, curator, and connector who is completely immersed in culture and collaboration. She also apparently loves alliteration and speaking in the third person. Her career began in PR, Marketing, and Events for fashion and lifestyle brands ranging from LVMH to Playboy to Yves Saint Laurent, but she eventually found her way to Styling, Creative Direction, and Production. Before founding NO MATTER, she was the Editor-In-Chief of CREEM - a highly curated print publication, digital destination, and creative community. With her finger directly on the pulse of the cultural sphere, she is out to prove that strategy and design should go hand in hand and that philanthropic and environmentally conscious projects don’t have to lack a strong voice and aesthetic value. Katerina loves to cook and is an aspiring dog owner.

kat@nomatter.nyc | katerinasimonova.com 


We're also MAKERSSHAKERS, and multi-hyphenates from the worlds of culture, business, and tech. Some of us are featured on this site as frequent collaborators and friends of NO MATTER, while some of us live behind the scenes waiting for our specific talents to be called on when the perfect project comes along. Get to know us and our world via @nomatternyc.